In MEJO 652, Digital Media Economics, the main project for the semester is to study a media company from its finances to its leadership and conduct a competitive analysis. As part of the project, students study the use of artificial intelligence in media organizations from across the world. We discuss the use of AI news anchors to AI-produced sports stories to AI use in investigative data reports. We discuss ethics and transparency and current laws related to content creation and copyright. Additionally, we focus on the of AI for customer service, data analytics, social media marketing and other business-related functions. As part of their project, students must assess the use of AI in their organization currently and recommend future uses as part of their overall media assessment. All of this helps them to better understand and assess media uses AI to increase audience and revenue.
Marisa Porto, ProfessorHussman School of Journalism and Media
MEJO652, Media Economics
Enrollment: 42